Drshti has developed models/systems which enable clients to take decisions on almost every area of marketing and product design, ranging from advertising to product design, development and customer service. It has also worked on employee satisfaction and retention.

Some of the models include (a simple brand tracking system), (a 360 degree tracking system),  (product launch, predictive tracker),  (a multi-level Brand Equity system), (a Qual/ Quant system to define price-value/price-benefit group structures in a category and identify niches/ slots),  (a product design system, using combinations of ethnography/ observations/other systems for product design) and (a qualitative positioning tool based on the experience cycle).

 
 
 
 
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